The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. As one of the minority that might get offended, I am certainly not. Honestly, at first, I thought more about the Billy Idol song. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Founder of CoasterCritic.com. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. DRINK UP YOUR DRINKING PARTNERS Revel in a range of Rebel WHISKEYS, Which are surprisingly smooth but never soft-spoken. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. and our Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Maybe the barrels that didn't make the cut? However, the addition of ice makes things a little better. Getting a little punchy here, down in the DeepSouth . Then suddenly, I stopped seeing it in stores around town. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. The name is also reminiscent of similar ride Racer at sister park Kings Island. But again, I was never personally offended and never knew anyone who was. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. We have to know and understand it in order for us to understand who we are today. In 2019 Rebel Yell began rebranding. Just went to Kings Dominion with my 7 and 9 year old sons. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Check out what we are up to! Rebel Yell was to be produced in small batches and sent out to southern states. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. MEET OUR Extended family. I like Rebel Bourbon a lot better at the $13 price point than $18. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. Award-winning Rebel Yell bourbon dates back to 1849. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. Changing the name of the Rebel Yell is turning your back on everything that made you what you are. The most notable thing about Rebel Bourbon is their use of wheat. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. She's a regular contributor to the Whiskey Wash with an affinity for the unique and weird side of whiskey. It's those quiet rebels you really have to worry about. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. As a result, to avoid further confusion, we used the names interchangeably throughout this post. I dont remember ever seeing any historical theming or educational features. Irish Distillers recently announced the Something went wrong. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. I thought that moniker just applied to Ole Miss fans. Even though I cant think of a past event where anyone was upset or protested, it could happen. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. Good luck selling and Never Go Quietly! Please check your entries and try again. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. It was becoming my go to, especially for its price point. Photo Credit And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. Changing it just seems to serve no purpose and make the park seem more bland. But it never did any good. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. The brand has changed hands and recipes, but it is a part of American bourbon history. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. First Name Last Name Email Zip Code At last it grew too dark to fight. And Charley said, "Well it wouldn't be proper since I sold it." There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. The Rebel Yell brand was created in 1950 by a politician in Kentucky a fascinating peek into the regions politics of the time. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. If youve got a problem with a brand distancing itself from the CSA then youre the problem. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". Those were some good times. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. In 1972, the Stitzel-Weller Distillery went out of business. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. Its a cheap bottle of whiskey and it tastes like one, too. The move has been met with serious opposition by some fans. This price point places Rebel whiskey in the low end of the standard segment. They recently dropped the "Yell" from the name. [3], Several recordings of Civil War veterans performing the yell exist. With that effort, the price has went up a bit, too. ago Good Lord, people. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Some Texas units mingled Comanche war whoops into their version of the yell. There is no doubt that wheated bourbon is one of the most underappreciated flavors. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Weller. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. Lets be honest were talking about a $15 bottle of bourbon. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. In fact, Im kind of disappointed. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky.