But coolness is more important than practicality when it comes to advertising, and that's probably why the WienerDrone comes two years after another highly impractical adaptation of the Wienermobile. The early 1960s were boom years for Oscar Mayer. The first is called "Yum Choir.". The goal is that packaging with the Wienermobile will drive a unified brand. 8 ct. $2.93 ($0.21/oz) Product description. Keep our 8-ounce package of liver sausage refrigerated at all times, and enjoy it within seven days of opening for the best flavor. Two years later, the company became part of the federal meat inspection program. The move includes a reworking of Oscar Mayer's logo, packaging and assets like its Wienermobile vehicle. But its new strategy will focus on applying those insights to existing products, such as making its signature macaroni and cheese without gluten rather than kick-starting a new brand. "For now, the process remains ongoing and nothing is final," Mullen said. Several factors laybehind the shift. EXPANSION BEGAN. The pendingshutdown of the city's biggest water user, Oscar Mayer, is more than a drop in the bucket for Madison Water Utility. Meinhardt Raabe and Jerry Maren both achieved fame as Munchkins from the classic film The Wizard of Oz, and you'd recognize George Molchan, too. On its first day of operation, the store sold $59 worth of meat. Sherman Park addition has started to expand. By 1928, the company had 25 different varieties of "Approved Brand" sausages on the market. Kraft Heinz declined requests to let Wisconsin State Journal staff inside the plant to record the end of the manufacturing era. How to sign up. EWG's Food Scores rates more than 80,000 foods in a simple, searchable online format to empower you to shop smarter and eat healthier. Another family member also joined the business in 1909 Oscar's son, Oscar G. Mayer. By the turn of the century, Oscar Mayer's reputation had spread well beyond the immediate neighborhood, and the company had at least 40 employees. Furthermore, many of the Companys discoveries and inventions initially went unheralded but over the years found their way into the processed meat industry internationally. In 1904, the company adopted the "Edelweiss" trademark for some of its products, including bacon, linked sausage, and lard. A company that buys shuttered factories and sells their assets closed on the purchase of the former Oscar Mayer facility in Madison Wednesday. There's ongoing concern growing over exactly what our mass-produced, store-bought foods contain, and processed meats is one of the biggest question marks of them all. Judy Newman is a business reporter for the Wisconsin State Journal. The last Oscar Mayer meats will roll down the line in Madison on Thursday, END OF AN ERA | OSCAR MAYER PRODUCTION TO CEASE. National Nurses Day 2021:Chipotle giving away 250,000 free burritos to nurses, health care workers. Linda Zitzner, who turned 55 this month and is a 20-year employee, said she endured a drawn-out fight with the benefits company to receive the retirement package she earned. Sign up here, Spicy snack:Goldfish teams up with Frank's RedHot for limited-edition spicy crackers. - No by-products. The UW was the only institution in the U.S. to have frequent access to a giant meat laboratory in its backyard. A view of the exterior of the Kraft Foods Oscar Mayer plant. Our soft and spreadable liver sausage is made with pork and pork liver and comes in a tube shape. The company continued to improve its packaging techniques through the decade, with the introduction of Saran vacuum-seal packs for wieners and Smokie Links in 1960, and for bacon two years later. Certain kinds of people thrive at Kraft Heinz, one of the most ambitious and polarizing companies in the American food industry. The meat industry remains one of the most controversial parts of our modern food supply, and in 2014 Oscar Mayer's Animal Welfare Team announced they would be partnering with the University of Wisconsin for a program designed to teach students about animal welfare issues. Once you place your order, Instacart will connect you with a personal shopper in your area to shop and deliver your order. Over the next three days, 2,082 items from grinders and stuffers to printing and packaging machines to boiler and refrigeration units will, About 100 people attend the opening day of the auction in person with over 470 registered on-line, Aside from a few pick-up orders, there was no meat for sale at Jim's Meat Market on Sunday. Using the Instacart app or website, shop for products from your store of choice near you. The move includes a reworking of Oscar Mayer's logo, packaging and assets like its Wienermobile vehicle. Instead of harvesting livestock, it relied on other meat companies. Each retailer has a pricing policy that can be found on that retailer's page. Oscar Mayer's new International Harvester ice delivery van from 1940. The claim sparked a rally outside Oscar Mayer, 910 Mayer Ave., on Thursday. Sherman Park Addition has started to expand. Whats more, many departments of the Colleges of Agricultural & Life Sciences and Engineering as well as the Medical School and Enzyme Institute regularly collected fresh tissue samples when animals were harvested. In May 2017, Oscar Mayer announced they were eliminating "added nitrites, nitrates, artificial preservatives, and fillers" from their hot dogs, according to The Chicago Tribune. There was a problem saving your notification. In 1992, the company launched Hot Dog Construction Co., a chain of fast food establishments operated at transit stations, turnpike stops, amusement areas, and other such sites. In becoming acquainted with the late Oscar Mayer III, I experienced his congenial, humble and benevolent approach as president to support the University and the City of Madison as it continued to be Dane Countys largest employer. Large slicing discs up for auction sit on pallets at the former Oscar Mayer plant in Madison, Wis., Tuesday, Dec. 5, 2017. Thanks go to all those associated with the company for such meaningful contributions over many years! So the company's product developers set out to find a. December 27, 2022 at 8:30 AM. The final bunch will stick around until the end of July, cleaning the plant and dismantling equipment, said Doug Leikness, president of the union representing plant workers, United Food and Commercial Workers Union Local 538. Like Oscar Mayer's pilot plant, the new room, opened in December, gives employees a chance to experiment with new product ideas on a smaller scale. Although branding was not a common industry practice at the time, the Mayers reasoned that a name and logo would help customers notice the difference between their meat and the lower quality products sold by others. Learn more about instructions for specific items or replacements here. Oscar G. Mayer, Jr. was elected to the chairmanship, and P. Goff Beach was named company president. Sherman Park Addition has been greatly expanded, two additional sections have been added to the garage and the new office building is nearing completion. Oscar Mayer is deploying mobile-minded formats like GIFs along with short-form TV and online video ads. Kartridg-Pak was so successful that a subsidiary was soon formed to market the machinery to the rest of the industry. Two years later, the company brought out its "Slice-Pak" line, lunch meats sold in vacuum-sealed clear plastic packages with metal bases. Oscar Mayer quality systems manager Ray Ladell checks on hot dogs as they smoke in the cooker. Kraft Heinz announced Wednesday it would close its Madison Oscar Mayer plant and transfer corporate headquarters to Chicago. OSCAR MAYER. Oscar Mayer Braunschweiger A Liver Sausage is fully cooked and ready to eat. Oscar Mayer Authentic Liver Sausage Braunschweiger has 0.0 grams of sugar. He spent 20 years working in the Wienermobile, and another 16 playing Little Oscar at Oscar Mayer's Disney World restaurant. Please note the nutrition details may vary based on methods of preparation, origin and freshness of ingredients used. Although the meat industry as a whole has faced enormous challenges in the mid-1990s, the company had a remarkable record when it came to generating big ideas at crucial moments. In fact, Digital Music News says it almost didn't get selected at all. New owners of the former meat processing plant say new tenants could start moving into parts of the redeveloped property as soon as next summer. As consumers, we often take for granted all the hard work that goes into building a great company. The Oscar Mayer family was extremely cooperative, too. Still sounding good, right? When they were reviewing the footage, they knew that was the commercial they needed to use. How to get one free May 4, Money tips and advice delivered right to your inbox. When production ends in 2016, it will close out a history in Madison that dates back to 1919. In September 1962, songwriter Richard Trentlage heard about a contest Oscar Mayer was holding. They're so much better than a boring old PB&J, right? Joe White played Little Oscar for 20 years, and told theLA Times, "My job was to sell wieners. Oscar Mayer Liver Cheese is made with quality ingredients and packed with flavor. Oscar F. Mayer died in 1955 at the age of 95. "I was going to school when I (started) here. The company began intensive research on Saran vacuum packaging around 1953, and by the middle of the decade its Slice-Pak line of products was a familiar sight on grocery store shelves. Packing "Variety Pack" Meats, Jul. was named Oscar Mayer Faculty Scholar, and teaches classes from animal physiology to meat production systems. Company personnel (some became UW adjunct professors) provided lectures for UW classes and the company provided internship and employment opportunities for UW students. Photo Feb. 20, 2013. Amy, the daughter of Mike and Jeanne Kawleski of Cottage Grove, was one of about 25 youngsters who crooned their renditions of the Oscar Mayer wiener jingle at the Woodman's East parking lot Wednesday afternoon. 563. even when they have been discontinued (products may remain in stores and pantries long past the . The Washington Post says was a massive hit for a few reasons: it was convenient for parents and it was convenient for parent company Kraft, who could slip some of their other products like Capri Sun into that bright yellow box. Turkey products remained popular, but an increasingly health-conscious American public was becoming wary of fatty meat products containing preservatives. Historically, Oscar Mayer Company has been very progressive and very competitive in the meat industry. The film crew had a few minutes of daylight left, though, and asked if there was anyone there who could sing the song from start to finish. Along the way, the tag line "Meats of Good Taste" was also added to the company's brand identifiers. Oscar Mayer sign outside of the Kraft, Oscar Mayer plant buildings on Tuesday, January 27, 2004 in Madison. It launched theWienermobile during the Great Depression. In the back there were two smaller offices about 16' x 16', a vault, and a small toilet room. A 1974 photo shows coal used to power the former Oscar Mayer plant on Madison's North Side. The site is expected to close July 31. Just a couple of , The Madison City Council approved the creation of a committee to assess the soon-to-be-vacant Oscar Mayer campus Tuesday, while adding $50,000. Oscar Mayer Classic Uncured Wieners Mega Pack, 20 ct Box. Preparation instructions For best quality, purchase and use by date shown. That year the Edelweiss brand name was discontinued, and a new one, "Oscar Mayer Approved Meat Products," took its place. The packaging won't roll out to stores until August but starting Wednesday, new ads will debut. On Friday, the remaining 30 or so union-represented workers and all but a few salaried employees left the nearly-shuttered plant. After a series of product flops, however, sales began to slow up a bit by 1988. Oscar Mayer's history in Madison dates back to 1919. Got a confidential news tip? Oscar Mayer Foods, based in Madison, is kicking off a nationwide talent search for children aged 3 to 12 (Published 6/19/97). Learn more about how to place an order here. In the mid '80s , Oscar Mayer executives needed a product that did two things: 1. Oscar Mayer is extending the experimental mindset to its media strategy with GIFs and its first five-second TV ads. Source: International Directory of Company Histories, Vol. It has had extensive meat research programs, sound management and continuing profitability. Some of you at least, according to The LA Times even named your children after the curly-haired little cutie in the commercials. As part of its new "Keep It Oscar" rebranding and transformation campaign, the Kraft. An Oscar Mayer delivery truck at a grocery store, possibly in the Chicago area during the 1960s. Just a couple of hours on Thursday and workers on the last production line still running thinly sliced ham will flip off the switches, ending 98 years of manufacturing hot dogs and cold cuts at the Oscar Mayer plant at 910 Mayer Ave., part of the bedrock of the East Side's economy for several generations. The "Old Number 7" Oscar Mayer Weinermobile will live at newstate archive preservation facility. "I have a house here, I have a life here," he said. That's about $1,600 in today's money! In 1993, the company introduced Oscar Mayer Big & Juicy, a line of extra large hot dogs available in five flavors, including Hot n' Spicy and Smokie Links. That's a long time to go unchanged, and it wasn't until Oscar Mayer came along that consumers were able to buy bacon in the conveniently packaged, pre-sliced form we know and love today. It's not clear when it made the trip across the Atlantic, but we do know it was popular during tough times, like the Depression and World War II. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. In the past, according to Abrams-Rivera, Kraft Heinz would create small brands in response to new consumer trends. That made bologna practical as well as popular, because no one likes waste. Shop for Oscar Mayer Beef Summer Sausage (8 Oz) at Kroger. Once you place your order, Instacart will connect you with a personal shopper in your area to shop and deliver your order. Tray, Oscar Mayer Lean Oven Roasted White Turkey, 16 oz Pack, Oscar Mayer Deli Fresh Oven Roasted Turkey Breast & Smoked Uncured Ham Sliced Lunch Pack, 9 oz. This photo was taken by Angus McVicar. The 2400 block of Coolidge Street in Madison's Eken Park neighborhood in 1980. Another reshuffling of executive titles took place that year as well, in which Jerry M. Hiegel was named president, Bolz vice-chair, and Harold M. Mayer chairperson of the executive committee. Who doesn't love Lunchable day? Lean meat and spices were expensive but fat trim was not. KING, STATE JOURNAL. Oscar F. Mayer, the company's founder, arrived in America from Bavaria in 1873 at the age of 14. McDougal, 49, said she is stunned that she will leave the company without health insurance; she is one year short of the 30 years of seniority needed to get that benefit. It's one of the oldest methods we've had of preparing meat, and according to The Meat Institute, people have been enjoying salted pork bellies since around 1500 BC. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. He said he has no plans right now for his future career. Sign up for our newsletter to keep reading. Oscar Mayer's entry into international business came in 1961, when it purchased a Venezuelan meat processor, Venezolana Empacadora. According to the press release, 16-oz. Oscar Mayer is an American meat and cold cut producer known for its hot dogs, bologna, bacon, ham, and Lunchables products. It would have been easy for something associated with hardship to fall by the wayside once things improved, but Oscar Mayer kept bologna on everyone's radar with an invention you still use today their distinctive vacuum-sealed packaging. You'd recognize a few of the other men who've donned the guise of Little Oscar over the years, too. Made with quality ingredients and packed with flavor, Oscar Mayer Braunschweiger A Liver Sausage offers a quick, easy snack or family meal option. Although revenue reached $2.5 billion in 1991, this fell short of the company's stated goal for the year. By this time, the company's U.S. distribution network included facilities in Tampa, Dallas, Kansas City, and Denver, and sales had grown to $260 million. OSCAR MAYER. Mr. Mayer was a true gentleman and both he and his father were among the first to be inducted into the Wisconsin Meat Industry Hall of Farm. If something isn't right, you've got options. Oscar Mayer Liver Cheese is made with quality ingredients and packed with flavor. Tricia White, left, vice president or research, development and quality at Oscar Mayer and Randy Glynn, senior engineer, work in the newly created POP (proof of principle) room where R&D projects are create on a much smaller scale than the pilot plant allows. Pack, Oscar Mayer Deli Fresh Oven Roasted Turkey Breast, for a Low Carb Lifestyle, 9 oz Tray, Oscar Mayer Deli Fresh Honey Uncured Ham Family Size, 16 oz Tray, Oscar Mayer Deli Fresh Rotisserie Seasoned Chicken Breast, for a Low Carb Lifestyle, 9 oz Tray, Oscar Mayer Deli Fresh Oven Roasted Turkey Breast Mega Pack, 22 oz Tray, Oscar Mayer Deli Fresh Smoked Turkey Breast, 9 oz Tray, Oscar Mayer Turkey Bologna with 50% Lower Fat, 16 oz Pack, Oscar Mayer Deli Fresh Oven Roasted Turkey Breast 32% Lower Sodium, 8 oz Tray, Oscar Mayer Deli Fresh Cracked Black Pepper Turkey Breast, 8 oz Tray, Oscar Mayer Carving Board Oven Roasted Turkey Breast, 7.5 oz Tray, Oscar Mayer Deli Fresh Smoked Turkey Breast Family Size, 16 oz Tray, Oscar Mayer Deli Fresh Oven Roasted Turkey Breast Family Size, 16 oz Tray, Oscar Mayer Uncured Bun-Length Wieners, 8 ct Pack, Oscar Mayer Classic Uncured Wieners, 10 ct Pack, Oscar Mayer Uncured Cheese Dogs, 10 ct Pack, Do Not Sell or Share My Personal Information, Limit the Use of My Sensitive Personal Information. Oscar Mayer Deli Fresh Oven Roasted Turkey Breast Mega Pack, 22 oz Tray. Oscar Mayer Hardwood Smoked Thick Cut Bacon - 16oz. Its advanced packaging techniques provided long shelf-life for sausage. Oscar Mayer takes pride in crafting quality products . In addition to charitable support, it has always been a friend to the University. They arrived in town on Monday, and were washing up their rig for an appearance at Brat Fest. Use Next and Previous buttons to navigate. Gottfried followed his older brothers advice, and in 1883 the two Mayers rented the failing Kolling Meat Market on the north side of Chicago and opened a shop of their own. Take a peek inside Madison's Oscar Mayer plant with these photos from 2013. 50% less fat and 1/2 fewer calories than the leading meat bologna: Oscar Mayer light bologna - 60 calories, 4g fat; market leader for meat bologna - 90 calories, 8g fat per serving. Ashly Daino proudly shows off her prize she received for singing the Oscar Mayer weiner song (PUBLISHED 8/21/98). Inspired by a comment his son made he said he wanted to be "a dirt bike hot dog" Trentlage sat down and wrote the now-famous jingle in about an hour. The shop also handles the Bagel Bites, Classico Pasta Sauce, Ore-Ida and Velveeta Cheese accounts, per AgencySpy. How to get one free May 4. 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The 72-acre Madison property, just off Packers and Commercial avenues, is under consideration by Reich Brothers Holdings, a company with nationwide experience disposing of the assets of closed factories. Oscar Mayer Smokies Wiener, wiener, hot dog dinner. The song, which began, "Oh, I wish I were an Oscar Mayer wiener. In 1970, the company acquired the 100-year-old Claussen Pickle Co., and the following year a new processing plant was opened in Nashville. Four stories have been added to the manufacturing building. With over more than a century in the meat business, Oscar Mayer has consistently ranked among the industry's leaders in product, packaging, and marketing innovation. Shares of Kraft Heinz were up 1% in afternoon trading after the company presented its long-term turnaround plan to investors. Oscar Mayer, the 138-year-old packaged foods label owned by Kraft Heinz, is enacting an extensive brand overhaul that emphasizes unity and light-hearted, abstract fun, according to details shared with Marketing Dive. He was born in Bavaria in 1859, and emigrated to the US when he was 14. How to win a free bag, Your California Privacy Rights/Privacy Policy. Elaine Maloney and Gladys St. Louis (L to R) a the One Pound Sliced Bacon Line, Feb. 1, 1983. In 2009, Lunchables topped the Physicians Committee for Responsible Medicine's Cancer Project list for worst packaged lunchbox meals. Gestation crates are highly controversial, and are essentially crates barely larger than a sow. Your California Privacy Rights / Privacy Policy. Oscar Mayer Braunschweiger is made with quality ingredients and packed with flavor. In the factory, hot dogs were king, packaged at a rate of 10,000 pounds an hour thanks to updated equipment installed in 2008, and products coming down the line also included Braunschweiger liver sausage, bologna and hard salami. Between the two of them, they have traveled to 22 states. You buy a car, get a paycheck the next thing you know, you're a lifer," she said. Another ad, "Dancing Bacon," depicts exactly what its title implies. rigid vacuum-packed packages containing "Oscar Mayer Ham & Cheese LOAF" with codes from "07 Feb 2023 20:40 7B" through "07 Feb 2023 22:16 7B" on the label. Oscar Mayer Deli Fresh Oven Roasted Turkey Breast Family Size, 16 oz Tray. Equipment that once worked 24 hours a day, making processed meats, now sits silent in half-empty rooms at Madison's Oscar Mayer plant. In 1936, Little Oscar and his Wienermobile--a minute chef in a hot dog-shaped vehicle--made their first appearance. Add it to your favorite sandwich, spread on a cracker or enjoy by itself for a quick and tasty snack. Increase the company's sales of bologna (because consumers had started to realize that bologna was the absolute worst, and no one wanted to eat it anymore . Meanwhile, the Madison City Council has created the Oscar Mayer Strategic Assessment Committee to work with a consultant in creating a plan for redeveloping the site. App Store is a service mark of Apple Inc. Android, Google Play and the Google Play logo are trademarks of Google LLC. KING, STATE JOURNAL, A mural in a corridor at the former Oscar Mayer plant in Madison, Wis., Tuesday, Dec. 5, 2017. "Our quick hit, delightfully odd 'meat content' unites the OM portfolio, breaking away from traditional commercial advertising with almost no narratives or explanations and leaving the viewer with all of the humorous parts they crave," said Rachel Frederick, creative director at Johannes Leonardo, in a press statement. ET, value of its Kraft and Oscar Mayer brands. Oscar Mayer's product line includes a wide range of popular meats, including hot dogs, bacon, and prepackaged lunch combinations. As always, we remain committed to treating our people with the utmost respect and dignity," he said. Since fat, an essential component of processed meat for flavor and texture was needed, the company also had to buy fat. According to an interview with Oscar Mayer's Vice President of Marketing Jerry Ringlien, the plan was originally to recruit dozens of kids who would each sing a little bit of the song. Oscar Mayer workers jam the lobby of the Holiday Inn waiting to get in to vote on Sept. 29, 1984. While we're on the tasty subject of bacon, let's talk about that weird packaging. Though nearly all of the last few dozen plant workers saw their jobs end Friday, a few were encouraged to apply for positions with a potential, Reich Brothers Holdings, which has offices in Chicago, New York and Los Angeles, and buys closed factories and markets the assets, says it hop. Dennis Ryan, manufacturing manager, supervises as finished packages of hot dogs come down the conveyor line at Oscar Mayer in Madison. Harold M. Mayer became vice-chairperson, and Robert M. Bolz took over the company's presidency. Here's a breakdown of Instacart delivery cost: When an item you want is out-of-stock at the store, your shopper will follow your replacement preferences. A distribution center will be built in its place. Braunschweiger Liver Sausage 8oz | Oscar Mayer Cold Cuts Hot Dogs Bacon ALL Cold Cuts Family Favorites Deli Fresh Classics Bologna Braunschweiger Liver Sausage 8oz Oscar Mayer Braunschweiger is made with quality ingredients and ed with flavor. The drone has a flight time of only about 15 minutes and can only carry a single hot dog, so it's not very practical for, say, delivering a BBQ's worth of Oscar Mayer hot dogs right to your front door. New products and brands will be fewer but much larger than previously. If you enjoy our Braunschweiger liver sausage, be sure to try the other varieties of Oscar Mayer lunch meat. That year, Oscar F. Mayer was elected to chair the board, and Oscar G. Mayer was named company president. By 1958, the company's seventy-fifth anniversary, Oscar Mayer was producing over 200 varieties of sausages, lunch meats, and smoked and canned meat products. Oscar Mayer started advertising the quality of their sausages with a distinctive yellow band, and you can see some of the old advertisementsin the Duke University Libraries Digital Collections. | 8 a.m. The Madison factory is scheduled to close by the end of July after making hot dogs and lunchmeat since 1919. You have permission to edit this article. Before the decade was over, a new subsidiary, Scientific Protein Laboratories, was created to manufacture chemicals and pharmaceuticals using the animal byproducts of Oscar Mayer's processing operations. The price for this product is set by the individual retailers and varies among them. But how much do you really know about Oscar Mayer, the company that's supplied America with its processed meats for several generations? Learn more about instructions for specific items or replacements here. "We're keeping a huge amount of our business in which we feel are places where we can add tremendous amount of value as we go forward," Abrams-Rivera said. Way back in 1999, nutritionists were confirming what parents were already suspecting Lunchables are mind-numbing bad for you. Add it to your favorite sandwich, spread on a cracker or enjoy by itself for a quick and tasty snack. Made with no added nitrates or nitrites, no artificial preservatives, and no by-products so you can enjoy the great taste and quality you expect, with no guilt. Oscar Mayer Authentic Liver Sausage Braunschweiger has 14.0 grams of fat. The company's common stock was listed on the New York Stock Exchange for the first time in 1971 as well. Plans to build low-income housing on land that was used to store coal has prompted concerns about exposure to arsenic and other toxic contaminants. Chipotle giving away 250,000 free burritos to nurses, health care workers. In the Instacart app or website, you can report: No, Oscar Mayer Authentic Liver Sausage Braunschweiger is not gluten-free. Reich Brothers Holdings, a New York-based firm that manages the assets of closed factories, is eyeing the soon-to-shut-down Madison plant. Here's how the top US executive hopes to finally get sales growing again. Our Products: Bacon, Hot Dogs, Cold Cuts & More | Oscar Mayer WHAT WE MAKE Since the beginning, we've always taken our products seriously and served up the highest quality meat. Another brother, Max, joined them a few years later, and jumped into the business as an accountant. They hit the shelves in 1988, and by 1999 Oscar Mayer had sold 1.6 billion. Gajiwala said the brand refresh also is about adding fun into consumers lives, something the 138-year-old Oscar Mayer has been known for with its classic jingles including My Bologna Has a First Name and "I WishI Were anOscar Mayer Wiener."
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